The Kalamazoo Mall is home to many vibrant local restaurants and businesses, each one unique in its own way. While it is possible to find a less original Quiznos or Jimmy John’s by straying off the mall, if you look a little harder you will not have to surrender yourself to the same sandwich you can find just about anywhere. Tucked away in the Kalamazoo City Centre lives Irving’s Market, a local market and deli.
Walking down the mall, you won’t find a store front but you will spy a sign sitting next to the entrances of the Kalamazoo City Centre highlighting Irving’s offerings. The market is dimly lit and relaxing music, from jazz to light rock, pours into the space, inviting customers to slow down as they peruse the sandwiches, soups, and salads. The sandwiches are on display behind a glass case, labeling each one, gourmet choices like Chicken Pesto Artichoke and Turkey Avocado, or classics like a Reuben or an Italian. Sandwiches can be ordered hot or cold. Next door neighbors to the sandwich case is where all sorts of cold salads are on display: Spinach Feta Pasta, Fresh Mozzarella Tomato, Tarragon Chicken Salad and more. As the lunch rush comes in the owner, Kip Plew, stations himself near the sandwiches and chats with customers. As they order, he writes their name down on a white lunch bag along with their order and hands it off to servers behind the counter who load up the Panini presses with customers’ sandwiches. As sandwiches are grilled, customers look around the rest of the market, choosing from an array of beverages that line the walls of the market, anything from Coca Cola to Fiji Water. Not feeling a sandwich? Build your own salad at the salad bar and choose from a variety of ingredients. Once you’ve made your decisions, head back to the counter and make your purchase.
Irving’s Market has been around since February of 2005 when its doors were opened. The building used to be the home of the Gilmore Brothers Department Store until the store closed in 1999 after over a 100 years of business. The building was then bought in 2000 by the Meyer C. Weiner Company, a prominent developer known in Kalamazoo. They wanted to convert the building into apartments on the fifth and sixth floors. Plew and a friend were in the commercial construction business at the time and helped with the construction of the apartments. The first floor was originally planned to be the first floor lobby of the Rave Movie Theater located across the street, with escalators traveling across the street from the lobby to where the theaters would be. But the plan fell through. Plew didn’t think anything of it until he was told the original plans for the theater’s lobby weren’t going through. When he found out there weren’t any plans for the first floor of the building, he was surprised and thought “if I was gonna do something down here, put in a little coffee shop or a convenience store or whatever, I simply started with the idea of ‘what would I call it?’” Irving S. Gilmore used to be a customer of Plew’s in the early eighties, a very valuable customer to him, and a big philanthropist in Kalamazoo. Plew with goosebumps on his arms, realized that “this is where Irving S. Gilmore lived.” With this idea, and a blessing from Irving S. Gilmore’s niece, Irving’s Market was born.
At the same time that Walgreens announced its closing in Downtown Kalamazoo, brainstorming for Irving’s Market had started. The closing of Walgreens meant no one downtown couldn’t buy “even a pack of gum,” said Plew. He sent out a survey to downtown businesses asking about items that people needed. The idea of Irving’s went from a convenience store to a mini-market to a deli. Plew did all the renovations himself and finally Irving’s Market was created.
Irving’s Market caters to a number of different people, people who live in the building, people who work downtown, and people who simply enjoy the atmosphere. Irving’s has a lot of regulars. They come in to pick up hot breakfast in the morning, to grab lunch, to stay and have lunch, to pick up food for dinner, or to pick up some ingredients. Not only does Irving’s offer a variety of prepared food, all made in house from scratch, they offer a good amount of groceries and produce. Yes, a place downtown where customers can buy fresh produce: lemons, limes, avocados, tomatoes, and cucumbers are all found in the produce section. Irving’s tries to buy local as much as possible through local suppliers and when produce is in season. Bags of Water Street Coffee and Kalamazoo Coffee Company are sold nearby the barista’s station. Michigan wines and microbrews are located along the back wall.
As the lunch rush dies down at about one o’clock, Irving’s still gets some stragglers. “Hi Michael!” is heard across the market, as the assumed Michael waves, then quickly heads out the door with a white lunch bag in hand. Irving’s biggest business time of day is over but they’ll be coming back tomorrow.
Kristin,
ReplyDeleteI'm so glad to hear that you had trouble with this assignment too! Not that that's good, but it definitely makes me feel less alone!!
You give such great description of the place; I feel like I'm there sitting with you while all of this is being described. Although, I sort of felt like this was a review (maybe? I'm still a little confused on the subject after last week's class). Maybe I was looking for the market's voice via the owner or the people who go in there? There really aren't any quotes and that could potentially be a source to achieve this. I'd be interested in some quotes from a regular customer...why they continue to come? What value do they see in this local market?
This is a great rough draft, though!
-Lauren
Kristin,
ReplyDeleteYou did a great job telling us about a great shop off the beaten path, and now I totally want to go to Irving's sometime and poke around.
I do agree with Lauren that this piece almost felt like a review, and for me that happens especially in the second paragraph. I want to know less about the food, although it sounds delicious, and more about the people who work, eat, and shop at Irving's. I think you could condense some of the background and historical information in order to give readers a clearer picture of what the place really is. And, of course, quotes from customers and employees would be great. I think more distinct scenes might help the piece, like have a scene for the lunch rush that is distinct and separate from the information about the market.
Overall, this piece was really well done and I enjoyed reading it. Even though you say you were uncomfortable with the role of journalist, you got great quotes from the owner.
Hola KG. Nice work with your first journalism piece! I'm impressed by the physical description of the place (though sad that a certain someone is missing from it), and I also think you do a good job capturing the gourmet foods offered. Also, great job capturing the story of how Irving's was named; I do think that you could cut down on some of the explanation, maybe make it a little more concise by using Plew's own words (also, what kind of name is that?). You also do a good job of capturing the rhythm in the final paragraph and I think more of that customer interaction would help to build the atmosphere. It's a super friendly deli and everyone is SO nice - I'm sure that's a factor that gets people coming back. For the record this is not me being pushy or pushing my own agenda, but I think you should try talking to the baristas and clerks. Nice!
ReplyDeleteI think this worked as a good profile of this place. At first it sounded a little bit like a review but then you push on into the fascinating backstory of the place. I liked how this had a lot of focus on it as a business and not just a restaurant/deli. I liked hearing the background of why he chose a deli and why this location. I'd be interested to know a little bit more about who this Irving guy was and why he was so important that the owner would name his deli after him. I got a good sense of where the building is and what they sell which is essential for a profile. I'd like see some direct quotes if you have any.
ReplyDeleteI like how you start with the mall and zoom in on the market. It has an interesting history and I enjoyed going there in this piece.
ReplyDeleteI agree with everyone else that the only thing missing here (you really did a great job) is the people. More about the management, the workers, the regulars. That will make it great.